From a pitch deck to full-fledged design department

Industry
Workplace safety
Location
Izmir, Turkiye

Highlights

Projects delivered
100+
Scope
Brand management, software UX and ongoing design support
Services
Full fledged design department
Collaborating tenure
1.5+ years – present
Background

The global leader in workplace safety

Litum Inc. is a fast growing global leader in workplace safety, working with fortune 500 companies to make their workplaces safer and more efficient. They have a strong, highly active marketing department, pushing out marketing strategies and content at an astounding rate. Being a tech company, their solutions also require software. Both of these teams needed a design partner who could extend their design capabilities.

Their in-house design team was at full capacity, and they needed an external perspective. They hired us to design their official presentation deck template. We delivered a new template within weeks, and it was very well received.

Pleased with the service, they decided to scale tiers with us, and we eventually started working as their full fledged design department.

"Our whole organization is really impressed with the design of the decks - it represents our innovation-driven mindset very well."
Buket Yildiz
Director of Marketing, Litum Inc.
Challenges

Scalable solutions for a rapidly scaling business

Litum Inc. is a fast growing company, and they were facing these problems

  1. Needed a creative team who would deliver to their expectations
  2. Needed to extend their design team’s bandwidth
  3. Design inconsistencies prevented their brand from fully reflecting their strong legacy
  4. Needed all kinds of design services
Buket Yildiz
Director of Marketing, Litum Inc.
Solutions

Start of a new chapter

Once the deck template project was done and they were highly satisfied with it, they asked us to help them with their ongoing marketing efforts, as well as software UI/UX needs.

We started working with them, designing a lot of the needed marketing material, that includes

  • Creative strategy
  • Brochures
  • Whitepapers
  • Social Media carousels
  • Social Media Posts
  • Email headers
  • Email templates
  • Presentation decks
  • Sales decks
  • One-pagers
  • Sales reports
  • Client case studies
  • Software UX audits

Complete design department

Over time their design needs grew, and they upgraded their subscription tier, effectively making us their full fledged design department. At this time we were embedded in their marketing and product teams as their own creative team - and continue to be today.

Buket Yildiz
Director of Marketing, Litum Inc.
Outcomes

All design problems solved in a single place

The CEO praised the design style, saying it was exactly what they were looking for. We also designed a user-friendly healthcare UX system and ensured UX and brand consistency across all platforms. These outcomes helped the client achieve their goals and maintain a cohesive, professional presence across their business operations including generating leads through their marketing activities.

"We worked with Wingmate to refresh our branding and collateral, and they delivered great results. They took the time to understand our brand values and created designs that connect with our customers. The materials they developed have been a valuable addition for our sales team. Wingmate has been a reliable and skilled partner throughout the process."
Buket Yildiz
Director of Marketing, Litum Inc.

tl;dr

Challenges

  1. Needed an external perspective on the design of their brand, marketing and products.
  2. Needed easy to use software design.
  3. Their design team’s bandwidth was used up.
  4. Branding needed uplifting to do justice to their strong legacy.
  5. Did not have a creative strategy in place.
  6. Software was used in high risk areas, like hospitals and natural sites. UX needed to be well thought out.
  7. Needed a creative team who would deliver to their expectations.

Solution

  1. Market research
  2. Brand strategy
  3. Vision clarity and alignment
  4. Branding
  5. Website design and development
  6. Software design for web and mobile
  7. Creative strategy for marketing collateral
  8. Collateral design - presentations, brochures, flyers etc.

Outcomes

  1. Brought the CEO’s vision to life, when he mentioned that the design style we created was exactly what he was looking for.
  2. Designed the UX of their various software, enhancing the UX.
  3. Brand consistency across all platforms which is crucial for a large company like Litum.
  4. Our creative made their marketing initiatives that much more effective, generating substantial amount of leads.

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